Continuously conduct market, competitor, cultural, and consumer research to identify opportunities for new concepts, trends, and product improvements.
Embed within the sourcing organization to ensure early decision‑making on materials, construction, value engineering, and innovation opportunities directly tied to factory capability.
Drive a co‑creation way of working with T1/T2 suppliers and factory partners, leveraging their manufacturing expertise and capabilities from the earliest stages of ideation.
Design and develop locally relevant and globally aligned apparel concepts informed by consumer insights, cultural observations, and regional market needs.
Translate global brand direction and CTC briefs into clear creative concepts, strong narratives, and execution‑ready designs.
Ensure all design solutions balance innovation, aesthetics, performance, cost, speed, sustainability, and manufacturability.
Maintain strong and continuous communication with Project Managers, CTCs, Development, and Materials to guarantee alignment, clarity, and timely information flow throughout the creation process.
Provide comprehensive and accurate design handover packages (2D/3D sketches, artworks, BOM direction, trim/material indication) to enable seamless development execution.
Partner closely with Product Development and Materials teams to engineer viable product solutions, ensuring technical feasibility, material readiness, and alignment with cost/margin targets.
Lead and support the prototyping process, validating fit, function, quality, and manufacturability in collaboration with factory partners and LO/OC teams.
Support the introduction and implementation of new materials, processes, and construction innovations into manufacturable product solutions.
Co Create bold, performance-driven apparel concepts aligned with global brand direction, Categorie CTCs
Build seasonal collections that are locally relevant and globally consistent
Deliver strong storytelling through design, from concept to final execution
Balance creativity with cost and margin expectations
Make smart decisions on materials and construction to optimize value
Ensure designs are both innovative and commercially viable
Work closely with Project manager (direct reporting line) and CTCs to shape briefs and range direction
Partner with Product Development to ensure designs are execution-ready
Collaborate with T1 and T2 suppliers, CTCs, and factory partners to co-create and bring locally relevant products to life