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Assistant Manager Technical SEO

Portland, ORPosted 1 weeks ago

Job Description

  • Work with internal partners to develop and action on scalable technical SEO strategies that drive organic traffic growth.
  • Serve as a voice of Technical SEO for adidas NAM and collaborate on advancing SEO knowledge and considerations.
  • Work with product development teams to prioritize SEO tickets using data and advise dev teams on impact of product releases on SEO.
  • Manage on-site SEO updates and optimizations to support promotions, including updating ATF and BTF copy, internal linking, metadata.
  • Measure and report results of SEO activities and projects and communicate these to wider partners.
  • Log file analysis, Google Search Console (GSC) audits and content monitoring.
  • Identify and fix crawling or indexation issues, and develop page cannibalization strategies.
  • Technical audits to improve page performance, Core Web Vitals, and site stability.
  • Support execution of SEO split tests to validate the impact of SEO changes and initiatives.
  • Initiate SEO projects (relating to technical changes, content, UX, PR, etc.) to help grow a multimillion-dollar revenue channel by addressing internal organization, and onsite elements.
  • Be able to explain the impact of SEO on larger business objectives.
  • Use data to get SEO initiatives prioritized and resourced.
  • Work cross-functionally with global and market teams to create synergies, address opportunities and drive revenue.
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