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Manager Technical SEO

Portland, ORPosted 1 weeks ago

Job Description

  • Work with internal partners to develop and action on scalable SEO strategies that drive organic traffic growth.
  • Serve as a voice of Technical SEO for adidas NAM and collaborate on advancing SEO knowledge and considerations.
  • Work with product development teams to prioritize SEO tickets using data, and advise dev teams on impact of product releases on SEO.
  • Support and create business cases for SEO team needs and for Organic Traffic/Revenue opportunities.
  • Develop and project manage Tech SEO and Split Testing roadmaps.
  • Technical audits to improve page performance, Core Web Vitals, and site stability.
  • Run SEO Split Tests to validate the impact of SEO changes and initiatives.
  • Manage optimization of on-site elements for LLM crawls and AI visibility.
  • Log file analysis, Google Search Console (GSC) audits.
  • Identify and fix crawling or indexation issues.
  • Measure and report results of SEO activities and projects and communicate these to wider partners.
  • Contribute to weekly, monthly, quarterly and yearly channel performance reports.
  • Initiate SEO projects (relating to on-page optimizations, content, promotions, etc.) to grow a multimillion-dollar revenue channel by addressing internal organization, consumer experience and SEO findings.
  • Be able to explain the impact of SEO on larger business objectives.
  • Work cross-functionally with global and market teams to create synergies, address opportunities and drive revenue.
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