Job Description
DTC Strategy & Growth:
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Lead the strategy and roadmap for Level’s direct-to-consumer business in partnership with marketing leadership.
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Define revenue goals, success metrics, and growth opportunities across campaigns, merchandising, CRO, and promotions. Use data-driven insights to prioritize initiatives and allocate resources that maximize revenue and improve the online customer journey.
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Own the overall performance of the DTC channel, identifying opportunities to grow revenue, improve conversion, and strengthen the online customer experience.
Ecommerce & Shopify Management:
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Own Level’s Shopify Plus storefront end-to-end.
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Manage product catalog, PDP content, promotions, bundles, and merchandising strategy. Coordinate site updates and integrations with development partners, ensuring updates are thoroughly tested and aligned with brand standards.
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Continuously optimize the shopping experience across product pages, cart flow, and checkout to improve conversion and average order value.
Conversion Rate Optimization:
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Lead ongoing experimentation to improve site performance.
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Develop testing roadmaps across pricing, messaging, merchandising, and user experience. Analyze results and implement learnings to continuously improve conversion rates and overall site performance.
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Identify and implement high-impact improvements to conversion rate, average order value, and merchandising performance.
Revenue Performance & Forecasting:
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Own visibility into DTC revenue performance and growth targets.
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Track daily sales performance, monitor key ecommerce metrics including MER, ROAS, conversion rate, and AOV, and evaluate the effectiveness of promotions and campaigns. Develop forecasts and scenario planning to support business decisions and align inventory and marketing strategies.
Product Launch Readiness: