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Job Description
You would also be responsible for:
• SEO, AEO & content optimization: Own and execute SEO and Answer Engine Optimization strategies (keyword research, on‑page optimization, internal linking, basic technical SEO), partnering with content and product marketing to brief, optimize, and refresh our websites to drive qualified organic traffic and lead generation.
• Paid media & demand generation: Plan, launch, and optimize Google Ads and LinkedIn Ads campaigns (search, paid social, retargeting), as well as integrated digital demand‑generation campaigns across web, paid, email support, and content syndication to drive efficient MQLs and pipeline contribution through targeting, testing, and continuous optimization.
• Website & landing page management: Manage website content and performance, build and optimize campaign landing pages, ensure accurate tracking, and run ongoing A/B testing to improve conversion and user experience.
• Performance analytics & reporting: Track and report on website and campaign performance, build and maintain dashboards (Power BI or similar), and translate data into actionable insights and next steps for optimization and growth.
• Cross‑functional collaboration: Coordinate closely with regional marketing teams, product teams, sales stakeholders, and external agencies to deliver on‑time campaigns, ensure lead quality and tracking, and maintain alignment with business priorities and go‑to‑market strategy.
• SEO, AEO & content optimization: Own and execute SEO and Answer Engine Optimization strategies (keyword research, on‑page optimization, internal linking, basic technical SEO), partnering with content and product marketing to brief, optimize, and refresh our websites to drive qualified organic traffic and lead generation.
• Paid media & demand generation: Plan, launch, and optimize Google Ads and LinkedIn Ads campaigns (search, paid social, retargeting), as well as integrated digital demand‑generation campaigns across web, paid, email support, and content syndication to drive efficient MQLs and pipeline contribution through targeting, testing, and continuous optimization.
• Website & landing page management: Manage website content and performance, build and optimize campaign landing pages, ensure accurate tracking, and run ongoing A/B testing to improve conversion and user experience.
• Performance analytics & reporting: Track and report on website and campaign performance, build and maintain dashboards (Power BI or similar), and translate data into actionable insights and next steps for optimization and growth.
• Cross‑functional collaboration: Coordinate closely with regional marketing teams, product teams, sales stakeholders, and external agencies to deliver on‑time campaigns, ensure lead quality and tracking, and maintain alignment with business priorities and go‑to‑market strategy.