Back to jobsDesign and lead the integrated PR & Social Media strategy across Emerging Markets Central. Drive, oversee and ensure alignment of all global and local PR activities.
Act as a senior thought leader in PR and storytelling, providing strategic guidance to markets and cross-functional teams to develop integrated, high-impact communication concepts.
Lead social activations and content for all brands digital and social networks.
Work closely with Brand Marketing (Digital and Retail) teams to develop and deliver strategies and programs that increase awareness of adidas brand messaging, campaigns, products, technologies, innovations, and events.
Oversee toolkit and content production end-to-end, from briefing to agency selection and execution for mid to low level campaigns ensuring best-in-class quality, meeting guidelines and budget efficiency.
Establish and maintain senior-level relationships with the Global Newsroom Network and key regional stakeholders.
Provide markets and stakeholders with integrated PR & Social Media strategies, compelling story ideas, clear messaging, and innovative tools (e.g. photography, press kits, releases, interviews and briefing documents).
Steer and oversee the development and implementation of communication and PR tools from concept to activation, ensuring delivery is on time, within budget, and on brief.
Act as a senior member of the Marketing team, driving alignment, integration, and media relevance across activations, products, and concepts.
Ensure consistency and quality of adidas brand messaging across all media and communication outputs in the region.
Drive connection plans for further campaign initiatives between adidas.com and brand