Influencer Marketing Specialist
Job Description
About SAMY
SAMY is the global powerhouse leading the evolution of brand communication. We help brands matter in a social-first world through research, creativity, technology, and integrated influencer marketing to deliver impactful, data-driven solutions and drive growth for brands. With over 1000 employees in 15+ offices across 18 countries (Europe, U.S., Latin America) and operating in 55 markets, SAMY serves over 100 leading clients, specializing in award-winning, end-to-end digital campaigns.
Role Mission
As an Influencer Marketing Specialist / Account Executive for Amazon Prime Video Account, you will play a key role in leading influencer-driven campaigns from strategy to execution. You will transform brand briefs into impactful influencer activations, ensuring cultural relevance, creative excellence, and measurable performance. This role requires a strategic mindset, strong analytical capabilities, and deep knowledge of social platforms and influencer ecosystems.
Key Responsibilities
End-to-End Campaign Strategy & Execution: Translated client briefs into high-level influencer marketing strategies, collaborating cross-functionally to define KPIs, oversee content production, and ensure activations aligned with brand positioning.
Influencer Selection & Talent Management: Identified and vetted top-tier creators across Instagram, TikTok, and YouTube, managing shortlists, negotiating contracts and usage rights, and coordinating logistics for brand events and experiential activations.
Performance Optimization & Analytics: Monitored daily campaign health to maximize reach and conversion, aggregating data into comprehensive post-campaign reports that translated ROI metrics into actionable strategic recommendations.
Process & Workflow Innovation: Championed internal workflow optimizations between agency teams and external stakeholders, leveraging social listening and data insights to capture cultural trends and improve budget efficiency.