Social Media and Digital Marketing Officer

Overview:

RMIT Vietnam is looking for a Social Media and Digital Marketing Officer to support our Postgraduate marketing initiatives, with a key focus on planning and producing engaging multimedia content across digital channels and campaigns to strengthen brand visibility, drive engagement, and increase consideration for our Postgraduate programs.

This position is offered as a 8-month contract and will be engaged through a third-party provider.

         

Expected start date: At the earliest opportunity

WHY JOIN RMIT VIETNAM?

At RMIT Vietnam, international exposure meets real-world impact through strong industry and government collaboration. Working at RMIT means building a meaningful career while creating impact in a high-performing environment.

Further insight into our mission, impact and global connections is available in the RMIT Vietnam Profile.

WHAT WE OFFER

• Competitive remuneration VND package
• One day of paid leave per month, in addition to university holidays and public holidays
• A supportive and collaborative environment that encourages professional growth and development
• Access to state-of-the-art facilities and resources
• A vibrant and diverse campus life and more!

POSITION SUMMARY

The role the day-to-day management and optimisation of key channels including social media (Facebook, LinkedIn, etc.) and email marketing, while supporting integrated campaign execution across both online and offline touchpoints. Working closely with stakeholders, the role plays a critical part in guiding prospective postgraduate students along the decision-making journey

Key Accountabilities

• Support the planning and production of social media content across Postgraduate channels in line with the monthly content plan and channel frameworks, including drafting social media copy (e.g. Facebook and LinkedIn posts) and writing scripts or video outlines for other social media assets (e.g. interviews with students, lecturers, campus life feature...)
• Manage content publishing and day-to-day operations across Postgraduate's social media channels, including community engagement and sentiment management
• Collaborate with stakeholders across and outside the University to source content opportunities and ensure timely, high-quality content delivery across formats in English and Vietnamese
• Support the content ideation, execution and coordination for marketing campaigns, including digital campaigns (e.g. awareness and lead generation), out-of-home campaigns, and user-generated content projects. This includes the development of creative briefs, ad copies, and facilitation of student contributors through briefing, guidance, and follow-up throughout the content creation process.
• Coordinate and execute email marketing campaigns to nurture leads and support student recruitment objectives via Customer Relationship Management (CRM) system.
• Monitor performance across key channels, prepare monthly reports, and provide insights and actionable recommendations for optimization.

Key Selection Criteria

• Requirement of qualifications: Bachelor’s degree in Marketing, Digital Marketing, Professional Communication, Advertising or relevant expertise.
• 2-3 years of experience in content creation, social media management, or marketing. Understanding the higher education segment is preferred.
• Proven experience in social media management, including channel management, community engagement, and content creation, ideally within education, technology, or agency environments
• Strong understanding of social media platforms, trends, and best practices, with familiarity in short-form video content format as a plus.
• Passionate for storytelling with the capacity to uncover meaningful takeaways and develop compelling content from everyday narratives
• Professional communication skills in English and Vietnamese, including the ability to draft content in English and produce polished content in Vietnamese
• Able to translate creative ideas into clear creative briefs for creative time (including designer and video production team)
• Strong stakeholder and project management skills, with the ability to manage multiple deadlines

HOW TO APPLY

To be considered for this role, it is mandatory to submit both a resume and a cover letter. Please click on the 'Apply' link provided in this Job Ads to initiate the application process.

Applications will be reviewed on a rolling basis, and the University reserves the right to appoint prior to the closing date.

Compliance Requirements

All academic appointments at RMIT Vietnam must meet University and local regulatory requirements, including English proficiency, background checks, and (for international candidates) eligibility for a work permit. 

English is the language of teaching and communication at RMIT Vietnam. For this role, the minimum requirement is IELTS (General) with a score of at least 5.0 (or equivalent, as outlined in the Recruitment, Selection and Onboarding Guidelines). 

Further guidance will be provided during the recruitment process.

RMIT UNIVERSITY COMMITMENT

RMIT is committed to the rights of students and staff to be safe, respected, valued, and treated as an equal in their place of study and work. All staff are expected to share this commitment and contribute to a safer community. While carrying out their role, staff are in a position of trust with students. Staff have a duty of care to report wellbeing concerns about students through the designated channels and uphold the code of conduct. RMIT Vietnam expects all staff members to comply with its Code of Conduct, policies and procedures, which relate to legal and regulatory requirements and our ways of working.

IMPORTANT NOTICE:

• Please ensure that your application is submitted through our Workday system on the RMIT Careers page. We do not accept applications through other means.
• RMIT Vietnam will never request any fees or payments during the application process. Be vigilant about scams asking for payment to apply.
• For any questions or support, feel free to reach out to our Talent Acquisition team at [email protected]

Applications Close:

1 thg 6 2026 11.59 pm

RMIT University Vietnam (RMIT Vietnam) is a campus of RMIT University. RMIT Vietnam is creating an innovative research, teaching and learning culture. We are committed to providing internationally recognised high-quality education and professional training for our students, clients and members of the community.  As an internationally recognised Australian university based in Asia, RMIT Vietnam is assisting in the development of human resources capability in Vietnam and the region.

https://www.rmit.edu.vn/about-us