Senior Marketing Manager LEGO® DUPLO® and LEGO® Classic (12-month temp. position)

Job Description

Ready to turn deep data and commercial judgement into portfolio choices that grow preschool play? As Senior Marketing Manager, LEGO® DUPLO® and LEGO® Classic (12-month temp. position), you’ll use performance insight, demand signals and brand tracking to guide the Preschool Marketing team’s next growth moves!

Core Responsibilities

As a part of a dedicated and driven Preschool Marketing team, the Senior Marketing Manager will play a critical role in crafting the Preschool portfolio by leading the strategic development for LEGO® DUPLO® and LEGO® Classic, ensuring a well-balanced assortment mix of "Homegrown" core propositions and world-class IPs to drive global relevance. The responsibilities include:

• Synthesize sales performance, demand planning data and brand tracking to guide fact-based portfolio decisions.

• Act as the marketing lead towards preschool IP partners, aligning brand fit and commercial impact.

• Navigate cross-functional sparring with Design, Concept, Lead Teams and Commercial colleagues to keep strategies executable.

• Monitor portfolio health across core and licensed lines, identifying growth levers, risks and recruitment opportunities.

• Transform insights into strategic recommendations and maintain the Project Portfolio Overview system for future cycles.

Play your part in our team succeeding

Our mission is to reach and connect preschool families with the LEGO Brand to establish a foundation for lifelong learning through play. We manage a unique portfolio that blends our foundational core sets with world-class IP partnerships, all designed to spark imagination and creativity and meet children where they are in their developmental journey.

As our new Senior Marketing Manager, you support this mission by ensuring our portfolio strategies resonate deeply with families while driving business results. Reporting to the Business & Marketing Lead, you will act as a strategic partner, translating audience insights and performance data into a clear roadmap, enabling us to build an active consumer base and serve as a source of sustainable long-term growth.

Do you have what it takes?

• Business or marketing-related degree, or equivalent experience gained through relevant work.

• Extensive experience in marketing, preferably in a global or regional role, with a proven track record of driving business performance and product development.

• Comfortable using business analytics to challenge senior partners with clear, data-led insight.

• Able to spot bottlenecks, act with initiative, and solve problems independently.

• Commercial judgment across diverse portfolios, including core propositions and high-profile IP partnerships.

• Excellent interpersonal skills to present complex narratives clearly and build alignment across business areas and geographies.

• Curious about preschool audience behaviours, with the ability to navigate ambiguity and turn insight into action.

Bonus points for:

• The ability to turn spreadsheet into compelling storytelling, and the confidence to drive decisions where there are trade offs to be made between a concept and a price point

• Demonstrated ability to navigate internal complexity with a positive, solutions-oriented attitude, maintaining momentum and 'do-er' energy even when faced with shifting priorities.

Build your career brick by brick at the LEGO Group.

“Our mission is simple yet profound: To recruit and develop the builders of tomorrow. By navigating the intersection of data and play, you play a pivotal role in connecting preschoolers with the LEGO Brand and ignite a lifetime of imagination and learning!”

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.