Head of SME

Job Description 

• Lead the development and execution of long-term B2B SME & SOHO growth strategy aligned with overall enterprise business ambitions, market opportunities, and revenue objectives.

• Drive nationwide SME sales performance by setting strategic targets, monitoring regional achievements, and implementing corrective action plans to ensure sustainable business growth and market share expansion.

• Build and strengthen high-value relationships with SME clients, business communities, and strategic stakeholders to enhance customer loyalty, retention, and commercial partnerships.

• Oversee portfolio management by identifying new revenue streams, innovative product/service opportunities, and customer-centric solutions tailored to SME and SOHO segments.

• Direct operational excellence across SME business functions through competitive benchmarking, channel optimization, process improvement, and performance governance initiatives.

• Lead sales capability development by ensuring strong product knowledge, sales effectiveness, customer engagement skills, and continuous training across regional SME teams and channels.

• Manage budgeting, forecasting, and resource allocation for SME operations while driving cost optimization and maximizing ROI across sales and operational activities.

• Collaborate closely with cross-functional teams including Marketing, Product, Technology, Finance, and Customer Experience to deliver integrated business solutions and superior customer outcomes.

• Analyze market intelligence, customer insights, and competitor activities to formulate data-driven business strategies and agile go-to-market initiatives.

• Build, mentor, and inspire a high-performing SME sales organization by fostering a culture of accountability, collaboration, innovation, and continuous improvement.

Academic Qualification

• BBA (A Masters degree is preferred) preferably from Marketing or Finance Major.

Job Experience Required

• 10 years of total experience inclusive of minimum 4-6 years of relevant experience in distribution or SME&SOHO Sales management in Telecommunication as Unit Head. Having industry in depth knowledge accustomed with telecommunication distribution channel, FMCG, or other distribution oriented companies.

Required Capabilities

• In-depth knowledge of Sales Strategy development and Planning

• Sound understanding of Sales Channel Management especially SME channels and retail distribution

• Good know-how of Business Process Management

• Understanding of industry best practices

• Up to date on current SME sales management tools and methodologies

• Comprehensive understanding of methods and techniques for deep & cross selling

• Good familiarity with key drivers of customer dissatisfaction and churn

• Sound insight into company products

• Know-how of technical framework of Telecom Industry

• Strong business acumen

• In depth knowledge of the industry and competition